Chirayu Akotiya

Experienced Product Marketing Manager with a demonstrated history of working in the telecommunications industry. Skilled in Search Engine Optimization (SEO), Mobile Applications, Market Research, Web Content Optimization, and Google Webmaster Tools. My core specialties lie in user acquisition, funnel optimization, growth hacking and business development.

SPECIALTIES:

- Digital Marketing: Web Analytics, Email Marketing, Social Media, Content Marketing, SEM
- Email Marketing: Email creation, A/B Testing, Drip campaigns, Behavioral campaigns
- Data​: Data Analysis, Data Extraction.
- Product: Customer Development, A/B Testing, Agile Product Development.
- Funnel Optimization: ToFu, Mofu, Bofu, Conversion Rate Optimization.
- Design: Website and product UI/UX, Ad design.

TOOLS:

- Data​: MS Excel, Google Analytics, RJ Metrics, Kissmetrics, Mixpanel, Inspectlet, CrazyEgg.
- Email Marketing: Customer.io, Mailchimp, Intercom, Mandrill, Sendy
- Search Engine Marketing : SEM Rush, Google Adwords, Bing ads
- Paid Advertising: FB Ads, Twitter, Ads, LinkedIn Ads/Sponsored posts, Instagram, GSP.
- Content Amplification: Outbrain, Taboola, Siftery.
- Retargeting Platform: Adroll, Perfect Audience, Criteo
- A/B Testing: Google Optimize, VWO, Optimizely.
- Survey: Qualaroo, Google Surveys, Survey Monkey.
- Landing pages: QuickMVP, Instapage, Leadpages.
- Social Media: Hootsuite, Tweetdeck.
- Design: Balsemiq, Canva.