Highly experienced executive with over 15 years of business development, project management, leadership, operations, marketing, and sales expertise; who has the ability to supervise multiple complex projects simultaneously including managing client, vendor, and project team relations; create UI/UX workflow and technical requirements; implement budgets, delivery timelines, testing, deployment, and end-user training; and develop go-to-market strategies that implement advanced multi-touch sales pipeline systems, sales automation, customer relationship management best practices, and targeted lead generation.
As President and CEO of Webmation, Hersh is leading the evolution of the company to a complete automated marketing, sales, support, and operations SAAS platform from being a custom marketing and development agency. Webmation also created TakeWebOrders, a niche SAAS based online ordering website and marketing solution for restaurant owners.
Full mastery of the sales process with over 90% personal sales close rate and over 300 proposals won. Expert in all forms of marketing, including online, social media, email, print, direct response, direct mail, content and blog, event, loyalty, video, and media relations. Highly experienced in proposal development, pipeline management, inbound and outbound strategies, procurement follow up, and sales automation. Generated over $150 million in revenue, leads, and cost savings for clients.
Over 15 years of experience in business policy formulation, team-building, strategic planning, and problem-solving. Excellent written and verbal communication with the ability to speak from stage to large audiences, deliver keynotes, and present complex processes and requirements. Led teams of up to 50 members that included programmers, graphic designers, support staff, managers, and sales representatives. Managed global teams of integrated client, local, and international offshore contractors located throughout the United States, India, China, Philippines, El Salvador, and Argentina.
Proven track record formulating project requirements, timelines and milestones, cost estimation, scheduling, and project budgets. Experienced in project execution, reporting, tracking change requests and plan revisions, and validating project deliverables per contract specifications. Excellent time management, organization, and communication skills. Proficient in being a liaison between technical, marketing, sales, and executive teams.
Highly skilled in vendor and contract procurement, hiring, financial management, budget formulation, budget execution, financial analysis and reporting, strategic development, and process implementation. Negotiated savings up to 60% on marketing and operation costs.