Bill (William) Sipper is one of the food and beverage industry’s bright stars, having held senior level sales and marketing positions at some of the top beverage marketers in the world. Because pioneering beverage brands owned and operated by young, start-up level companies requires a different blend of core competencies and talents than does beverage sales and marketing at big beverage, William Sipper plays an important role in brand development. William began his career at Evian Natural Spring Water and helped introduce Evian in the United States, helping to pioneer the bottled water category in Anerica. Sipper acted as Senior Vice President of Marketing at the Ultimate Juice Co. (A Division of North Castle Partners) which owned brands like Naked Juice, Zeigler’s Apple Cider, etc. from February 2001 to August 2002. At Ultimate Juice, he was responsible for national and regional marketing for this $200 million super premium refrigerated juice company.
Naked Juice was recently sold to Pepsico.
Prior to serving at Ultimate Juice, Sipper was President and Chief Operating Officer of Tear of the Clouds, a White Plains, NY based philanthropic consumer products company founded by Robert F. Kennedy, Jr. While serving in this capacity from September 1999 to February 2001, Sipper was responsible for all aspects of the foundation.
Prior to Tear of the Clouds, Sipper was Vice President of Fresh Samantha Smoothies, the first refrigerated smoothie company on the east coast. After expanding the brands footprint throughout
Sipper has created relationships with many of the top retail and distribution groups in the U.S. such as Whole Foods/Wild Oats, Starbucks, Brueggers Bagels, Einstein’s/Noah’s Bagels, Barnes & Nobles, Borders Bookstores, Southland 7-11, Circle K, Safeway, Albertson’s, Publix, BJ’s, Sam’s, Costco, and others.
Mr. Sipper is currently a partner at Cascadia Consulting Group, one of the leading consumer products consulting firms. He has expanded his reached and depth of knowledge to include Asia, Central America, and South America.
Sipper has been recently featured on several episodes of the TV Food Network’s Unwrapped and a PBS documentary The Water Wars. He has been a guest speaker at Columbia University School of Business, and has given many speeches including addresses at the 3rd Annual Bottled Water Congress in Torino, Italy, the Pan Arab Congress on Osteoporosis in Tunisia, Natural Products Expo East (Baltimore), Natural Products Expo Asia (Hong Kong), Innobev US (New York) and others. He has been quoted in several trade and consumer publications ranging from Beverage World, Barrons, NY Times and Brandweek to Playboy. Several Articles of Mr. Sipper’s articles have been printed in Beverage Spectrum Magazine.
Mr. Sipper is an Advisory Board Member of The Walden Woods Project (www.walden.org), an Advisory Board Member of the Water Keeper Alliance. He is a member of the Board of Trustees of the National Osteoporosis Foundation.
Mr. Sipper lives in Northern, NJ with his wife, two children, and a dog.
William Sipper
United States
0
years old
William Sipper is one of the food and beverage industry’s bright stars, having held senior level sales and marketing positions at some of the top beverage marketers in the world. Because pioneering beverage brands owned and operated by young, start-up level companies requires a different blend of core competencies and talents than does beverage sales and marketing at big beverage, William Sipper plays an important role in brand development. William Sipper began his career at Evian Natural Spring Water and helped introduce Evian in the United States, helping to pioneer the bottled water category in Anerica. Sipper acted as Senior Vice President of Marketing at the Ultimate Juice Co. (A Division of North Castle Partners) which owned brands like Naked Juice, Zeigler’s Apple Cider, etc. from February 2001 to August 2002. At Ultimate Juice, he was responsible for national and regional marketing for this $200 million super premium refrigerated juice company.
Naked Juice was recently sold to Pepsico.
Prior to serving at Ultimate Juice, Sipper was President and Chief Operating Officer of Tear of the Clouds, a White Plains, NY based philanthropic consumer products company founded by Robert F. Kennedy, Jr. While serving in this capacity from September 1999 to February 2001, Sipper was responsible for all aspects of the foundation.
Prior to Tear of the Clouds, Sipper was Vice President of Fresh Samantha Smoothies, the first refrigerated smoothie company on the east coast. After expanding the brands footprint throughout
Sipper has created relationships with many of the top retail and distribution groups in the U.S. such as Whole Foods/Wild Oats, Starbucks, Brueggers Bagels, Einstein’s/Noah’s Bagels, Barnes & Nobles, Borders Bookstores, Southland 7-11, Circle K, Safeway, Albertson’s, Publix, BJ’s, Sam’s, Costco, and others.
Mr. Sipper is currently a partner at Cascadia Consulting Group, one of the leading consumer products consulting firms. He has expanded his reached and depth of knowledge to include Asia, Central America, and South America.
Sipper has been recently featured on several episodes of the TV Food Network’s Unwrapped and a PBS documentary The Water Wars. He has been a guest speaker at Columbia University School of Business, and has given many speeches including addresses at the 3rd Annual Bottled Water Congress in Torino, Italy, the Pan Arab Congress on Osteoporosis in Tunisia, Natural Products Expo East (Baltimore), Natural Products Expo Asia (Hong Kong), Innobev US (New York) and others. He has been quoted in several trade and consumer publications ranging from Beverage World, Barrons, NY Times and Brandweek to Playboy. Several Articles of Mr. Sipper’s articles have been printed in Beverage Spectrum Magazine.
Mr. Sipper is an Advisory Board Member of The Walden Woods Project (www.walden.org), an Advisory Board Member of the Water Keeper Alliance. He is a member of the Board of Trustees of the National Osteoporosis Foundation.
Mr. Sipper lives in Northern, NJ with his wife, two children, and a dog.
William Sipper is one of the food and beverage industry’s bright stars, having held senior level sales and marketing positions at some of the top beverage marketers in the world. Because pioneering beverage brands owned and operated by young, start-up level companies requires a different blend of core competencies and talents than does beverage sales and marketing at big beverage, William Sipper plays an important role in brand development. William Sipper began his career at Evian Natural Spring Water and helped introduce Evian in the United States, helping to pioneer the bottled water category in Anerica. Sipper acted as Senior Vice President of Marketing at the Ultimate Juice Co. (A Division of North Castle Partners) which owned brands like Naked Juice, Zeigler’s Apple Cider, etc. from February 2001 to August 2002. At Ultimate Juice, he was responsible for national and regional marketing for this $200 million super premium refrigerated juice company.
Naked Juice was recently sold to Pepsico.
Prior to serving at Ultimate Juice, Sipper was President and Chief Operating Officer of Tear of the Clouds, a White Plains, NY based philanthropic consumer products company founded by Robert F. Kennedy, Jr. While serving in this capacity from September 1999 to February 2001, Sipper was responsible for all aspects of the foundation.
Prior to Tear of the Clouds, Sipper was Vice President of Fresh Samantha Smoothies, the first refrigerated smoothie company on the east coast. After expanding the brands footprint throughout
Sipper has created relationships with many of the top retail and distribution groups in the U.S. such as Whole Foods/Wild Oats, Starbucks, Brueggers Bagels, Einstein’s/Noah’s Bagels, Barnes & Nobles, Borders Bookstores, Southland 7-11, Circle K, Safeway, Albertson’s, Publix, BJ’s, Sam’s, Costco, and others.
Mr. Sipper is currently a partner at Cascadia Consulting Group, one of the leading consumer products consulting firms. He has expanded his reached and depth of knowledge to include Asia, Central America, and South America.
Sipper has been recently featured on several episodes of the TV Food Network’s Unwrapped and a PBS documentary The Water Wars. He has been a guest speaker at Columbia University School of Business, and has given many speeches including addresses at the 3rd Annual Bottled Water Congress in Torino, Italy, the Pan Arab Congress on Osteoporosis in Tunisia, Natural Products Expo East (Baltimore), Natural Products Expo Asia (Hong Kong), Innobev US (New York) and others. He has been quoted in several trade and consumer publications ranging from Beverage World, Barrons, NY Times and Brandweek to Playboy. Several Articles of Mr. Sipper’s articles have been printed in Beverage Spectrum Magazine.
Mr. Sipper is an Advisory Board Member of The Walden Woods Project (www.walden.org), an Advisory Board Member of the Water Keeper Alliance. He is a member of the Board of Trustees of the National Osteoporosis Foundation.
Mr. Sipper lives in Northern, NJ with his wife, two children, and a dog.
William Sipper is one of the food and beverage industry’s bright stars, having held senior level sales and marketing positions at some of the top beverage marketers in the world. Because pioneering beverage brands owned and operated by young, start-up level companies requires a different blend of core competencies and talents than does beverage sales and marketing at big beverage, William Sipper plays an important role in brand development. William Sipper began his career at Evian Natural Spring Water and helped introduce Evian in the United States, helping to pioneer the bottled water category in Anerica. Sipper acted as Senior Vice President of Marketing at the Ultimate Juice Co. (A Division of North Castle Partners) which owned brands like Naked Juice, Zeigler’s Apple Cider, etc. from February 2001 to August 2002. At Ultimate Juice, he was responsible for national and regional marketing for this $200 million super premium refrigerated juice company.
Naked Juice was recently sold to Pepsico.
Prior to serving at Ultimate Juice, Sipper was President and Chief Operating Officer of Tear of the Clouds, a White Plains, NY based philanthropic consumer products company founded by Robert F. Kennedy, Jr. While serving in this capacity from September 1999 to February 2001, Sipper was responsible for all aspects of the foundation.
Prior to Tear of the Clouds, Sipper was Vice President of Fresh Samantha Smoothies, the first refrigerated smoothie company on the east coast. After expanding the brands footprint throughout
Sipper has created relationships with many of the top retail and distribution groups in the U.S. such as Whole Foods/Wild Oats, Starbucks, Brueggers Bagels, Einstein’s/Noah’s Bagels, Barnes & Nobles, Borders Bookstores, Southland 7-11, Circle K, Safeway, Albertson’s, Publix, BJ’s, Sam’s, Costco, and others.
Mr. Sipper is currently a partner at Cascadia Consulting Group, one of the leading consumer products consulting firms. He has expanded his reached and depth of knowledge to include Asia, Central America, and South America.
Sipper has been recently featured on several episodes of the TV Food Network’s Unwrapped and a PBS documentary The Water Wars. He has been a guest speaker at Columbia University School of Business, and has given many speeches including addresses at the 3rd Annual Bottled Water Congress in Torino, Italy, the Pan Arab Congress on Osteoporosis in Tunisia, Natural Products Expo East (Baltimore), Natural Products Expo Asia (Hong Kong), Innobev US (New York) and others. He has been quoted in several trade and consumer publications ranging from Beverage World, Barrons, NY Times and Brandweek to Playboy. Several Articles of Mr. Sipper’s articles have been printed in Beverage Spectrum Magazine.
Mr. Sipper is an Advisory Board Member of The Walden Woods Project (www.walden.org), an Advisory Board Member of the Water Keeper Alliance. He is a member of the Board of Trustees of the National Osteoporosis Foundation.
Mr. Sipper lives in Northern, NJ with his wife, two children, and a dog.
I certainly do not recommend his services...disappeared for 30 days straight and has been sued by multiple former clients. There's more, just google him and search deep.
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I have worked with Bill Sipper before he joined Cascadia and after he joined Cascadia. He did a great job for us on both occasions. He is one of the quintessential consultants in food and beverage. I recommend Bill and Cascadia highly.
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Education
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Hofstra University , United States , Hempstead, NY
Political Sciencewww.hofstra.com-
Career History
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Regional Sales Manager , United States
www.evian.comtoVice President of Sales and Marketing , United States , Brooklyn, NY
not definedtoVice President , United States , New York, NY , Clearly Canadian Old Tyme Soda New Amsterdam Beer Peerless Importers
not definedtoDirector of National Sales , United States , Cambridge, MA , Nantucket Nectars
www.juiceguys.comtoVice President, Sales, Marketing, Operations , United States , Saco, ME , Fresh Samantha merged with Odwalla and sold to Coca Cola.
www.odwalla.comtoPresident and COO , United States , White Plains, NY , Robert F. Kennedy Jr.'s Bottled Water Charity
www.keepersprings.comtoVice President Marketing , United States , Parsippany, NJ , Naked Juice, Fantasia, Zeiglers Apple Cider, Hansens Juices, Saratoga Mineral Water
www.nakedjuice.comtoManaging Partner , United States , Ramsey, NJ , William Sipper is one of the food and beverage industry’s bright stars, having held senior level sales and marketing positions at some of the top beverage marketers in the world. Because pioneering beverage brands owned and operated by young, start-up level companies requires a different blend of core competencies and talents than does beverage sales and marketing at big beverage, William Sipper plays an important role in brand development. William Sipper began his career at Evian Natural Spring Water and helped introduce Evian in the United States, helping to pioneer the bottled water category in Anerica. Sipper acted as Senior Vice President of Marketing at the Ultimate Juice Co. (A Division of North Castle Partners) which owned brands like Naked Juice, Zeigler’s Apple Cider, etc. from February 2001 to August 2002. At Ultimate Juice, he was responsible for national and regional marketing for this $200 million super premium refrigerated juice company. Naked Juice was recently sold to Pepsico. Prior to serving at Ultimate Juice, Sipper was President and Chief Operating Officer of Tear of the Clouds, a White Plains, NY based philanthropic consumer products company founded by Robert F. Kennedy, Jr. While serving in this capacity from September 1999 to February 2001, Sipper was responsible for all aspects of the foundation. Prior to Tear of the Clouds, Sipper was Vice President of Fresh Samantha Smoothies, the first refrigerated smoothie company on the east coast. After expanding the brands footprint throughout Sipper has created relationships with many of the top retail and distribution groups in the U.S. such as Whole Foods/Wild Oats, Starbucks, Brueggers Bagels, Einstein’s/Noah’s Bagels, Barnes & Nobles, Borders Bookstores, Southland 7-11, Circle K, Safeway, Albertson’s, Publix, BJ’s, Sam’s, Costco, and others. Mr. Sipper is currently a partner at Cascadia Consulting Group, one of the leading consumer products consulting firms. He has expanded his reached and depth of knowledge to include Asia, Central America, and South America. Sipper has been recently featured on several episodes of the TV Food Network’s Unwrapped and a PBS documentary The Water Wars. He has been a guest speaker at Columbia University School of Business, and has given many speeches including addresses at the 3rd Annual Bottled Water Congress in Torino, Italy, the Pan Arab Congress on Osteoporosis in Tunisia, Natural Products Expo East (Baltimore), Natural Products Expo Asia (Hong Kong), Innobev US (New York) and others. He has been quoted in several trade and consumer publications ranging from Beverage World, Barrons, NY Times and Brandweek to Playboy. Several Articles of Mr. Sipper’s articles have been printed in Beverage Spectrum Magazine. Mr. Sipper is an Advisory Board Member of The Walden Woods Project (www.walden.org), an Advisory Board Member of the Water Keeper Alliance. He is a member of the Board of Trustees of the National Osteoporosis Foundation. Mr. Sipper lives in Northern, NJ with his wife, two children, and a dog.
www.cascadiamanagingbrands.comto 12/2099Family & Friends-
United States -
United States -
United States, Alabama, Epes
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United States, Georgia, Flovilla
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United States, Nevada, Henderson -
United States, Oklahoma, Jenks -
United States, Minnesota, Lakeville -
United States, Tennessee, Nashville
No neighbors Specified
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United States -
United States, New York, New York
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United States, New York, Valley Stream
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United States, New Jersey, Hoboken
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United States, New York, Farmingville
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United States, New York, West Islip -
United States, North Carolina, Huntersville
Core Competencies- Sales and Operations Management
- Marketing Strategy
- Social Media
- branding and positioning
- Distribution
Greatest AttributesNo Greatest Attributes Specified
Business AchievementsNo Business Achievements Specified
Worst Failures in BusinessNo Worst Failures in Business Specified
Political PartyNo Political Party Specified
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