Profile picture of GlobalHue

GlobalHue

Southfield, MI
2 staff members
2.5 255 Reviews
Company Profile

GlobalHue lends a multicultural tone to its clients' advertising efforts. The agency provides creative ad work and marketing plans targeting African-American, Hispanic, and Asian-Americans. It also creates ads focused on the general youth market. Clients have included FedEx, American Airlines, the US Navy, and the coveted multicultural creative account for Wal-Mart. Originally an African-American agency, the Hispanic market makes up about 50% of GlobalHue revenues. The agency was created in 2002 through the merger of several multicultural shops, including the Don Coleman Agency, Innovasia Communications, and Montemayor y Asociados. Advertising giant Interpublic Group owns 49% of the company.

Company size

201 to 500

Type

Subsidiary or Business Segment

Revenue

$25 to $50 million (USD) per year

Industry

Advertising & Marketing

Competitors

UniWorld Group, Burrell Communications, LatinWorks

Founded

1987

Staff Members
avatar
CEO
1.0
Worked since Thursday, Nov 21 2024
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