Our co-founder, Becky Minard, loved a horse named Westley. Westley's vet said he needed daily supplements, so Becky bought them right away. But it wasn't long before she noticed they weren't getting fed every day... and that Westley wasn't alone. Turns out supplements were a struggle for horse owners and barn managers everywhere! And so a solution was born: the SmartPaks? supplement feeding system! Our horses continue to inspire us today. (And so do yours!) Around here, we're fond of saying "we get you because we are you," and it's true. We're a bunch of horse-crazy kids who grew up to become rider-focused SmartPakers. And we pinch ourselves every day that we get to come to work at a place where letters from customers include pictures of ponies. Mission: Changing the world, four hooves at a time. We're making the world a better place, using our smarts to power healthy horses and happy riders.