WHOOP

By calculating proprietary algorithms and scores (Strain, Recovery, Sleep) through accurate, continuous data collection, and by making the collection of this data seamless and comfortable as possible, WHOOP has built a platform with the highest user engagement of any wearable product to date. Mission: Our mission at WHOOP is to unlock human performance. We believe that every individual has an inner potential that can be enhanced through continuous monitoring. As such we've built a system across hardware, software, and analytics designed to collect and analyze the most important data on the human body.