JLM Couture

Here comes the bride, and she might be wearing a gown from JLM Couture. The company designs, manufactures, and markets bridal and bridesmaid gowns, veils, and related items in the US and the UK. Its bridal gowns, which boast price tags of several thousand dollars, are made under the Alvina Valenta, Jim Hjelm Couture, Jim Hjelm Visions, Tara Keely, and Lazaro names. JLM Couture markets its gowns through bridal magazines, trunk shows, and catalogs. The company's bridesmaid and flower girl collections are produced under the Jim Hjelm Occasions and Lazaro Bridesmaids labels; they're peddled through bridal boutiques and bridal departments in clothing stores. Its Party by JLM is a collection of evening wear.