Production Araca is a Tony Award-winning theatrical production company, dedicated to developing, producing, and delivering theatrical content for audiences throughout the world. Broadway producing credits include Wicked, Urinetown, Disgraced, The Wedding Singer, A View From The Bridge, Frankie and Johnny in the Clair de Lune, Lend Me a Tenor, Match, Rock of Ages, and Rodgers and Hammerstein?s Cinderella, and SpongeBob SquarePants the Musical. Merchandise Araca works closely with both new and established theatre, music and film and television studio partners to galvanize their brands ? whether a new Broadway musical, arena music tour, or studio e-commerce web store. Each activation is carefully tailored to support an artist or brand?s marketing strategy, facilitate their audience?s engagement, generate significant income, and ultimately, ignite the entertainment experience. Mission:?As producers, our mission is to create entertainment that is artistically compelling to our audience and financially successful for our investors. As merchandisers, our mission is to directly engage our artist?s audiences and enrich our clients? brand strategies by delivering the highest quality products and experiences across varied and unique distribution channels.