The Mast General Store

The Mast General Store is a family of stores located in North Carolina, South Carolina, and Tennessee. With 10 locations in nine towns, each one is different, but the inspiration for each is the Original Mast Store located in Valle Crucis, North Carolina's first Rural Historic District. Our business model is to discover, restore, renovate, and retell the stories of retailers in the heart of downtowns. Each of our current stores has a retail history that is folded into our own, and the buildings range in age from the 1870s to the 1940s. There is also an online shopping experience that recreates the in-person experience as closely as possible. Mast Stores carry a range of goods from stoneground grits, jams, jellies, and cast iron cookware to traditional fashions and technical outdoor and camping goods. The company is very customer focused. Mission: Traditions for a better community, a better, world, a better future.