ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data? Since its creation, ObservePoint has empowered insights-driven companies to trust their data with automated testing that scans their digital properties for data collection errors—ensuring that they have accurate data to guide their decisions. Now with Strala by ObservePoint, ObservePoint helps enterprises unify their data collection standards, capture and validate every customer touchpoint, and generate trustworthy, actionable insights that help them engage with their audience and drive their business forward