Insight Strategy Group

Insight Strategy Group is a research and strategy firm located in New York City that inspires its clients to build innovative and impactful products and experiences. Our expertise covers many industries including entertainment, media, beauty, fashion, retail, CPG, health care, insurance and more. Our clients are some of the most well-known and innovative brands in the business ? MTV, Nickelodeon, Universal Pictures, Est?e Lauder, Ralph Lauren, Reebok, and Kellogg?s just to name a few. Our work shapes their brands, products, communications and marketing strategies. Insight was founded in 1999 by experts in developmental psychology and specialists in the psychology of decision-making. Our diverse team includes MBAs, anthropologists, sociologists, psychologists, statisticians, and more! And our combination of business savvy and social science rigor infuses our work at all levels, resulting in strategic clarity grounded in consumer truths.