Goodby, Silverstein & Partners

Just making good ads doesn't seem to be enough for this firm. Goodby Silverstein & Partners is one of the premier names in advertising with a long heritage of cutting edge and effective creative work. Perhaps best known for the "Got Milk" campaign (produced for the California Milk Processors), the agency has also worked for blue chip brands such as Häagen-Dazs, Hewlett-Packard, and Saturn. In addition to traditional ad work, Goodby Silverstein offers interactive and brand promotion services. Co-chairmen Rich Silverstein and Jeff Goodby started the company in 1983; it operates today as a subsidiary of advertising services conglomerate Omnicom Group. Mission: We make stuff people care about. Things that are so interesting that people seek them out and want to spend time with them. We are a creative company that puts people at the center of everything we do. Our objective is the creation of tiny reactions in people’s heads after they interact with our ideas. We start by unlearning all the knee-jerk, familiar solutions to a problem and seeing it with fresh eyes.