Who we are SYRUS is a full-service consulting firm specialized in reputation management and provides advice in business strategy, communications, and brand management. We leverage communication and marketing tools to position corporate reputation as a growth engine towards the achievement of business objectives. The organization’s brand reputational value We often hear that it takes years to build a reputation, but only a few seconds to destroy it. If it’s true for people, it’s just as true for companies. However, too many organizations still wait until issues directly threaten their reputation before taking action. Worse still, some companies don’t understand or control the levers that influence reputation. Inversely, a good reputation constitutes an asset on which a company can build. Such a strategic vision of a company’s reputation is today at the heart of best management practices.