Truco Enterprises

See, at On The Border, making delicious, authentic chips, salsas, and queso is our passion. But let?s go back to the beginning. It all started with an amazing Tex-Mex dinner and some unforgettable margaritas at an On The Border Restaurant when we thought?why not bring that same Border-style flavor into the home? So in 1993, the On The Border retail line was born, which started with margarita mix buckets, but in the next few years expanded into chips and salsas, all inspired by the same authentic approach to slow-cooked, restaurant style chips and dips. To this day, we choose every ingredient purposefully and craft each product slowly, with care. Because takin? it slow is just how we do things around here. So kick back, pop open a bag, and enjoy life?s little moments. We?re proud to be one of the fastest growing national brands of chips and dips in the country and the favorite snacks of millions. It's Better On The Border.