Underscore Marketing

Underscore develops, manages and measures paid, earned and owned media programs for health and wellness brands. Whether our clients are targeting consumers, healthcare professionals or both, we translate brand objectives into media strategies and programs that drive business goals. We think carefully about the balance of paid media investments, brand-owned assets, and earned media potential and provide insights that optimize investments. Mission: Underscore's mission is to amplify health and wellness news, solutions and opportunities for people to look, feel and function at their best: We apply our media acumen to making the world a healthier and happier place.