First Insight (Pennsylvania)

Founded in 2007, First Insight is the world?s leading customer-centric merchandising platform that empowers retailers and brands to incorporate the voice of the customer into the design, pricing, planning, and marketing of new products. Through the use of online consumer engagement, First Insight gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value. First Insight's predictive analytic models filter and weigh consumer input, ensuring that retailers and brands are listening to the right consumers. Retailers, manufacturers and brands use the First Insight solution to design, select, price, plan and market the most profitable new products for reduced markdown rates and improved sales, margins and inventory turnover. Customers include some of world?s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers. Mission:?First Insight?s mission is to revolutionize the retail industry by bringing their customers closer to consumers for the betterment of mankind.