Maximizer Software

Maximizer Software wants companies to get the most out of interactions with customers and potential customers. To that end, it provides customer relationship management (CRM) products used by about 120,000 clients to manage customer interactions, marketing efforts, and customer service operations. Its key products are Maximizer (contacts management software) and Maximizer Enterprise (customer relations software). The company boasts more than 1 million licensees. Clients include Cathay Pacific, HSBC, Lockheed Martin, Siemens, and TD Securities. A company controlled by members of chairman Terence Hui's family bought Maximizer Software in 2009, taking Maximizer private.