WGSN

Know what?s next. The world?s trend authority for creative thinkers. With incredibly informed experts located in over 14 countries, we build locally sourced, globally insightful forecasts. We know what?s now, and what can be expected to be next. Founded in 1998 in West London, WGSN disrupted the market right from the start with a pioneering online trend library. We were the ?rst to use high-end technology and human genius to develop useful insights from global trends. Since our beginnings, our suite of products and services have grown to include everything from trend reports, to retail analytics and design validation. Around 90% of our clients renew year after year. For them, and for their customers, we continue to develop innovative products and services that help creative industries to be better at what they do and deliver everything they need to know to create tomorrow. Mission: WGSN. CREATE TOMORROW