Sterling-Rice

SRG (Sterling-Rice Group) is a nationally recognized brand-building firm headquartered in Boulder, Colo. At our core, we are solutionists?people who love solving problems. As a world-renowned consultancy and full-service agency in one, we are uniquely positioned to solve our clients? problems through not only advertising, but best-in-class consumer insights, new product innovation, brand positioning, design, and strategy. SRG has been ranked on Outside Magazine?s Best Places to Work list for the past eight years and was recognized by AdAge as a Best Place to Work in 2016 and 2017. Our practice areas are aligned in service of creating and activating products and brands into the market, with the following expertise: ? Advertising: full-service agency with robust creative, digital, media, and analytics capabilities ? Insights: full quantitative and qualitative capabilities, including new category exploration, consumer trends, target segmentation, ethnographic research ? Innovation: new product innovation, brand positioning, brand revitalization, product and package design ? Strategy: portfolio strategy, product category analysis, quantitative analysis ? Design: brand identity, packaging, environmental design, brand expression and experience Mission:?We create ideas that drive meaningful change and make life better.