Panini America

For football and basketball fans, it's all in the cards. Panini America, formerly Donruss Playoff, publishes sports trading cards under the names Donruss, Playoff, and Score. The company makes basketball cards as the official licensed trading card publisher for the NBA; it offers NFL cards through shared rights with rival Upper Deck. (It lost its Major League Baseball license in 2006.) The second oldest US card company, Donruss was founded in 1954 by brothers Donald and Russel Weiner (the company's name is a combination of their first names -- Don and Russ). In 2009 the company was acquired by Italian firm Panini Group, a leading publisher of collectibles. Donruss was subsequently renamed Panini America.