Directions in Research

Directions In Research (DIR) is a marketing research firm providing data collection and tabulation for clients across many industries. DIR performs telephone interviews to acquire consumer research and business-to-business research, as well as to target the US Hispanic market. It has experience surveying both customers and C-level executives to measure attitudes about new products, brand/image development, communication strategy, customer satisfaction, and employee opinion. Directions In Research is headquartered in California and operates call centers in Michigan and Costa Rica.