Conifer Research

Conifer specializes in ethnographic research, user research, strategy and design to help businesses innovate and change. We're experts at peeling back the layers and extracting the ?so what? from mounds of interesting data. We dig deep to understand the things that make us human: emotions, habits, routines, relationships, beliefs, and how they contribute to a consumer's mindset during purchase. Clients come to Conifer for many reasons, but with a common challenge: How do we better align business activities with the real lives and needs of customers in order to stay relevant and competitive? Mission:?Conifer is a collaborative team of independent thinkers from a variety of disciplines including social sciences, design, and strategy. At Conifer team members approach problems curiously, frame questions thoughtfully, listen openly, observe carefully, and who can iterate on the fly. We find that the folks who thrive at Conifer are eager to jump right into research planning, fieldwork, data analysis, writing, information modeling, video production, facilitation, and prototyping.